The recognition of fashion industry in India did not happen overnight. Initially , some young and creative designer’s like Ritu Beri and Rohit Khosla came forward with their designer wear stores in different cities.Designers who came later successfully put the design and aesthetics to clothing and accessories relating to Indian culture.

Ministry of Textiles in India in 1986 with an objective to setup a state-of-art fashion technology institute in India opened NIFT in Delhi.The increasing awareness of fashion among Indians and  purchasing power has brought the designer wear under their reach.

  1. Neeta Lulla : She is probably the most renowned designers of India, globally. A personal favourite of actress Aishwarya Rai Bachchan, Neeta Lulla has to her credit films like Jodha Akbar, Devdas, Yuva any several others. Her creations exude royalty, grace and richness.Her creativity and talent has won her accolades in places like US, Monte Carlo, Rome and Canada. She has also won a National Award.
  2. Manish Malhotra: He has designed wedding outfits for many respectable families too which include families of Deshmukh’s, Patel’s Godrej’s, Birla’s, Jindal’s, Raheja’s and for actors like Karisma Kapoor, Kajol etc.He has associated himself with leading global companies like Deutche bank, Thai Gems and Jewellers Association, Wizcraft, American express bank, Moet and Henessey and many more.Manish is also perceived as the top fashion designer in the eyes of bollywood celebrities.
  3. Sabyasachi Mukherjee :He is the king of traditional clothing. Speaking volumes of grace and vibrancy, he has given a royal touch to Indian women’s clothing. Being a personal favourite of Rani Mukherjee and Vidya Balan, he has given the contemporary Indian woman a new face through his creations.His retail stores like Carma and Ogaan, Milange and Ensemble, Espee and Intrigue and Origins and Oorja have earned a big name for themselves. Apart from making big news everytime at Lakme India Fashion weeks he has earned many awards too.

Publicity by LOGO

Peter Miles, who also designed a new logo for Proenza Schouler, says it is confidence that makes a great logo. “There’s no rule [as it] depends on the starting point,” he says. “Sometimes a strong logo has been in hiding and all that’s required is editing and repair work.”

Jonathan Saunders, chief creative officer of Diane von Furstenberg, has rebooted the company’s creative strategy, reimagining everything from its mannequins to its shopping bags, which were once sealed with the imprint of a hot-pink kiss. Importantly, Saunders also redesigned the DVF logo in collaboration with the art director Jonny Lu, creating a stark Helvetica stamp of a brand —or a flag, as he points out — with “Diane” and “Von” sitting on equal but opposite sides atop “Furstenberg.”

“Today, a logo is simply an aesthetic motif in a designer’s arsenal of house codes.”

Use these for Logo

1. Use Vector Graphics

Style-based graphical images are used across a variety of mediums and on many different products. For instance, you can find the insignia of a well-known fashion brand on bags, perfume bottles, wallets, even the linings of bags, shoes, accessories, or even tags attached to products.

2.Adopt An Abstract And/Or Generic Symbol

A mundane design for a fashion name’s logo is just too ordinary. If you simply opt for animage without any unique element to it, it will get washed away in the sea of fashion logos.

3. Use On Multiple Products And Mediums

As already mentioned, chic brand monograms find their way across multiple products. Not only that, they are also used very discreetly on various products to differentiate them from other brands and companies.

4. Don’t Clutter-Keep It Clean

Less is more when it comes to designs in the high end style industry, and that’s why having a graphic that’s too cluttered is not the best approach for designing the emblem of your line of products.