The recognition of fashion industry in India did not happen overnight. Initially , some young and creative designer’s like Ritu Beri and Rohit Khosla came forward with their designer wear stores in different cities.Designers who came later successfully put the design and aesthetics to clothing and accessories relating to Indian culture.

Ministry of Textiles in India in 1986 with an objective to setup a state-of-art fashion technology institute in India opened NIFT in Delhi.The increasing awareness of fashion among Indians and  purchasing power has brought the designer wear under their reach.

  1. Neeta Lulla : She is probably the most renowned designers of India, globally. A personal favourite of actress Aishwarya Rai Bachchan, Neeta Lulla has to her credit films like Jodha Akbar, Devdas, Yuva any several others. Her creations exude royalty, grace and richness.Her creativity and talent has won her accolades in places like US, Monte Carlo, Rome and Canada. She has also won a National Award.
  2. Manish Malhotra: He has designed wedding outfits for many respectable families too which include families of Deshmukh’s, Patel’s Godrej’s, Birla’s, Jindal’s, Raheja’s and for actors like Karisma Kapoor, Kajol etc.He has associated himself with leading global companies like Deutche bank, Thai Gems and Jewellers Association, Wizcraft, American express bank, Moet and Henessey and many more.Manish is also perceived as the top fashion designer in the eyes of bollywood celebrities.
  3. Sabyasachi Mukherjee :He is the king of traditional clothing. Speaking volumes of grace and vibrancy, he has given a royal touch to Indian women’s clothing. Being a personal favourite of Rani Mukherjee and Vidya Balan, he has given the contemporary Indian woman a new face through his creations.His retail stores like Carma and Ogaan, Milange and Ensemble, Espee and Intrigue and Origins and Oorja have earned a big name for themselves. Apart from making big news everytime at Lakme India Fashion weeks he has earned many awards too.

Publicity by LOGO

Peter Miles, who also designed a new logo for Proenza Schouler, says it is confidence that makes a great logo. “There’s no rule [as it] depends on the starting point,” he says. “Sometimes a strong logo has been in hiding and all that’s required is editing and repair work.”

Jonathan Saunders, chief creative officer of Diane von Furstenberg, has rebooted the company’s creative strategy, reimagining everything from its mannequins to its shopping bags, which were once sealed with the imprint of a hot-pink kiss. Importantly, Saunders also redesigned the DVF logo in collaboration with the art director Jonny Lu, creating a stark Helvetica stamp of a brand —or a flag, as he points out — with “Diane” and “Von” sitting on equal but opposite sides atop “Furstenberg.”

“Today, a logo is simply an aesthetic motif in a designer’s arsenal of house codes.”

Use these for Logo

1. Use Vector Graphics

Style-based graphical images are used across a variety of mediums and on many different products. For instance, you can find the insignia of a well-known fashion brand on bags, perfume bottles, wallets, even the linings of bags, shoes, accessories, or even tags attached to products.

2.Adopt An Abstract And/Or Generic Symbol

A mundane design for a fashion name’s logo is just too ordinary. If you simply opt for animage without any unique element to it, it will get washed away in the sea of fashion logos.

3. Use On Multiple Products And Mediums

As already mentioned, chic brand monograms find their way across multiple products. Not only that, they are also used very discreetly on various products to differentiate them from other brands and companies.

4. Don’t Clutter-Keep It Clean

Less is more when it comes to designs in the high end style industry, and that’s why having a graphic that’s too cluttered is not the best approach for designing the emblem of your line of products.





Wearables have expanded into the entertainment space by creating new ways to experience digital media. Virtual reality headsets and augmented reality glasses have come to exemplify wearables in entertainment. The influence of these virtual reality headsets and augmented reality glasses are seen mostly in the gaming industry. Virtual reality headsets such as the Oculus Rift, HTC Vive, and Google Daydream View aim to create a more immersive media experience by either simulating a first-person experience or displaying the media in the user’s full field of vision. Television, films, and video games have been developed for these devices. In a 2014 expo, Ed Tang of Avegant presented his “Smart Headphones”. These headphones use Virtual Retinal Display to enhance the experience of the Oculus Rift.Some augmented reality devices fall under the category of wearables. Augmented reality glasses are currently in development by several corporations. Snap Inc.’s Spectacles are sunglasses that record video from the user’s point of view and pair with a phone to post videos on Snapchat. Microsoft has also delved into this business, releasing Augmented Reality glasses in 2017. The device explores using digital holography, or holograms, to give the user a first hand experience of Augmented Reality.Wearable technology has also expanded from the wrist to apparel. There is a shoe made by the company shiftwear that uses a smartphone application to periodically change the design display on the shoe. The shoe is designed using normal fabric but utilizes a display along the midsection and back that shows a design of your choice. The application was up by 2016 and a prototype for the shoes was created in 2017.Another example of this can be seen with Atari’s headphone speakers. Atari and Audiowear are developing a face cap with built in speakers. The cap will feature speakers built into the underside of the brim, and will have bluetooth capabilities. Many other devices can be considered entertainment wearables and need only be devices worn by the user to experience media.

Diet Plan and Benefits

According to research done by the U.S. Department of Agriculture, although Americans appear to be consuming less sugar today than in the previous couple of decades, average sugar consumption in America is still around 94 grams per day, or 358 calories.That’s a lot of sugar, but it doesn’t have to be this way. In fact, you can even follow a sugar-free diet to help lower this number greatly.

A great deal of research has shown that removing sources of excess sugar from your diet not only helps with weight loss, but can also reduce your risk for common health problems like type 2 diabetes, digestive problems, autoimmune conditions and more.

Proteins — like grass-fed meat, eggs or fish, for example — lots of veggies, healthy fats, nuts, seeds and other detoxifying foods are where you’ll get the bulk of your calories when eating a low-sugar or sugar-free diet. While the transition away from eating lots of sugar might seem hard at first, provoking cravings and even other symptoms that can mimic a “withdrawal,” within a few weeks you’ll likely see your efforts start to pay off. High sugar consumption can increase inflammation, mess with hormone production, rob you of energy, and even interfere with your mood and sleep. That’s why kicking your sugar addiction, replacing “empty”calories with nutrient-dense ones, will noticeably change you how you feel, both mentally and physically, in many ways.

Digital Watches

digital clock is a type of clock that displays the time digitally (i.e. in numerals or other symbols), as opposed to an analog clock, where the time is indicated by the positions of rotating hands.

Digital clocks are often associated with electronic drives, but the “digital” description refers only to the display, not to the drive mechanism. (Both analog and digital clocks can be driven either mechanically or electronically, but “clockwork” mechanisms with digital displays are rare.) The biggest digital clock is the Lichtzelt Pegel (“Light Time Level”) on the television tower Rheinturm Düsseldorf, Germany.

Digital clocks typically use the 50 or 60 hertz oscillation of AC power or a 32,768 hertz crystal oscillator as in a quartz clock to keep time. Most digital clocks display the hour of the day in 24-hour format; in the United States and a few other countries, a more commonly used hour sequence option is 12-hour format (with some indication of AM or PM). Some timepieces, such as many digital watches, can be switched between 12-hour and 24-hour modes. Emulations of analog-style faces often use an LCD screen, and these are also sometimes described as “digital”

Quartz Watch Working

The trouble with pendulum clocks and ordinary watches is that you have to keep remembering to wind them. If you forget, they stop—and you have no idea what time it is. Another difficulty with pendulum clocks is that they depend on the force of gravity, which varies very slightly from place to place; that means a pendulum clock tells time differently at high altitudes from at sea level! Pendulums also change length as the temperature changes, expanding slightly on warm days and contracting on cold days, which makes them less accurate again.

Quartz watches solve all these problems. They are battery powered and, because they use so little electricity, the battery can often last several years before you need to replace it. They are also much more accurate than pendulum clocks. Quartz watches work in a very different way to pendulum clocks and ordinary watches. They still have gears inside them to count the seconds, minutes, and hours and sweep the hands around the clockface. But the gears are regulated by a tiny crystal of quartz instead of a swinging pendulum or a moving balance wheel. Gravity doesn’t figure in the workings at all so a quartz clock tells the time just as well when you’re climbing Mount Everest as it does when you’re at sea.

Wearable technology

Smart fabrics

Smart fabrics were developed in the late 1990s, as a technique that allows designers to embed electrical circuits into garments so that they can become interactive to the users. As smart fabrics are in direct contact with the skin of the user, it accurately senses the body moves of the customer. Weaving electronics into clothing requires that the electronic component is small, lightweight and flexible like a fiber. To be durable, it must be embedded into the fabric at the first stage of the process.

Smart fabrics are used by designers to add light colors to the apparel, and as a tool to monitor the health of the users, as it can track the users’ vitals such as the heart rate, the breathing and walking pattern, among others. Many technology companies[which?] are planning to embed their electronics into clothing to create smart fabrics.

3D printing

3D printing, also referred as additive manufacturing, is a technique that has become popular in the 2000s. Designers are using 3D printers to make clothes, accessories and shoes. Fashion companies are incorporating this technique in their manufacturing process to create custom made products for their customers. 3D printing is disrupting the fashion industry, as designers find this technique useful tool to create products that can be custom made given its precision. Also, it is a low-cost tool that is convenient for creating prototypes of their designs on a first level.

3D printing offers alternative advantages that regular apparel does not, such as customization, unique structure and patterns, sustainability, lower price, convenience and less lead time.

Wearable Health Technology

Wearable technology is often used to monitor a user’s health. Given that such a device is in close contact with the user, it can easily collect data.

Wearables can be used to collect data on a user’s health including:

  • Heart rate
  • Calories burned
  • Steps walked
  • Blood pressure
  • Time spent exercising

These functions are often bundled together in a single unit, like an activity tracker or a smartwatch like the Apple Watch Series 2 or Samsung Galaxy Gear Sport. Devices like these are used for physical training and monitoring overall physical health.

Currently other applications within healthcare are being explored, such as:

  • Measuring blood alcohol content
  • Measuring athletic performance
  • Monitoring how sick the user is
  • Health Risk Assessment applications, including measures of frailty and risks of age-dependent diseases

While wearables can collect data in aggregate form, they have yet to analyze or make conclusions based on this data. Wearables cannot account for the differing health needs of an individual; they can only collect data. Because of this, wearables are used primarily for information about general well-being but not for making decisions about one’s health.